Whether it’s simple sausage, fruit or seafood – toppings can make or break your bottomline.
Knowing what toppings are both popular and profitable will help you make smart decisions, while learning how to sell those toppings effectively can help increase both your traffic and revenue.
In this 51 page guide, from Burke Corporation and PizzaMarketplace.com discover:
- Toppings make the bottom line
- Trends with a focus on the numbers
- Toppings profit, cost and use analysis
- Marketing your toppings
- Safe handling
- Meats, vegetables, fruits and seafood
- Healthful pizzas
- Multitasking ingredients across your menu
Go to PizzaMarketplace.com to download the New Profiting With Pizza Toppings Guide.
Tom Kimberley, Mid Central Regional Sales Manager, discusses the wide variety of fully cooked meats in Burke Corporation’s product line and how pre-cooked meats can be added across your menu – pizza, salads, soups, sandwiches and appetizers. For more ideas, visit http://info.burkecorp.com/Meat-Your-Ideas-Blog/?Tag=Menu+Ideas
Americans love their pizza. And according to the 2010 Pizza Consumer Trend Report from Technomic, it seems that they all love the same pizza—pepperoni and mushroom with marinara sauce on a hand-tossed crust. However, even though America’s favorite pizza toppings apparently transcend geography, personal preferences and new trends can create a point of differentiation.
While at first it may appear that pizzerias need serve only pepperoni pizza, there is strong interest in ordering a variety of other pizza combinations. (See Table 1.) While pepperoni is indeed the favorite meat topping, sausage is a very close second with ground beef also being popular. The same story can be told for many of the other components, such as the crust—where besides hand-tossed, deep dish/pan, thin and stuffed are among the more popular types. And in addition to mozzarella for topping a pizza, parmesan, cheddar, Monterey jack, provolone and Romano also have a strong following.
While rarely listed as the favorite pizza topping, garlic stood out as a common theme across the whole pie, and across the whole country. With crust, sauce and topping options like garlic, garlic parmesan, garlic and herbs, or roasted garlic; there are more than enough ways to add this flavorful favorite to the menu.
Beyond America’s favorite pizza toppings, there are notable trends emerging across the country. Although currently more popular in the West, consumers nationwide are looking more often for better-for-you pizza; with increased interest in organic pizza toppings, whole wheat crusts and more vegetable toppings. Along with the interest in healthier pizzas, there has been an increased preference for locally-sourced and fresh ingredients.
Even though Americans as a whole prefer the same basic pizza, individuals are likely to order or create their own favorite pizza based on a variety of pizza components available on the menu. And with upcoming trends such as healthier pizzas and garlic flavors, spreading across different regions, consumers can hope to find their favorite pizzas anywhere they go.
| Table 1. U.S. Consumer Nationwide Pizza Preferences |
|---|
| Source: Technomic, Inc., 2010, The Pizza Consumer Trend Report |
|---|
| Ingredient Category |
Consumer Favorite |
Percent of consumers who would consider ordering… |
| ≥50% |
35-49% |
<35% |
| Crust |
Hand-tossed |
Deep dish/pan |
Thin, stuffed |
Whole wheat, flatbread, low carb |
| Sauce |
Tomato/marinara |
|
Garlic, garlic parmesan, meat-based sauce, roasted garlic |
Alfredo, BBQ, buffalo, chunky vegetable, mushroom-based sauce, olive oil, pesto, spicy |
| Cheese |
Mozzarella |
Parmesan |
Cheddar, Monterey jack, provolone, Romano |
Asiago, feta, ricotta |
| Meat Topping |
Pepperoni |
Sausage, ground beef |
Bacon, Canadian bacon, chicken, ham, meatball |
Chicken sausage or pepperoni, chorizo, prosciutto, roast beef, salami, shrimp, steak |
| Non-meat topping |
Mushrooms |
Onions |
Black olives, garlic, green peppers, tomatoes, pineapple, red onions, red peppers, spinach |
Artichokes, banana peppers, basil, broccoli, green olives, jalapeño peppers |
Burke Corporation has partnered with Brand Points PLUS to reward you and your operation for buying the top quality products you use everyday.
With over 25 foodservice partners Brand Points PLUS is a simple reward program supported by the manufacturers of foodservice supplies—and best of all it is FREE for you to enroll.
All you have to do is purchase qualifying top quality products, submit your points and redeem your rewards – including everything from digital thermometers and sauce pans to LCD televisions and Ipod® Touch – even fryers and ovens.
To get started just follow these few easy steps:
- Join for FREE at http://www.brandpointsplus.com/EnrollNow.asp
- Buy participating brands – for a list of qualifying products visit Burke Corporation’s Brand Points PLUS qualifying products
- Submit purchase verification by mailing distributor invoices to Brand Points PLUS in Becker, MN
- Redeem your rewards at http://www.brandpointsplus.com/Rewards.asp
For more information about qualifying Burke fully cooked meats contact your salesperson or complete our sample request form.
New Menu Idea | Fiesta Pizza
Hand-Pinched Style® Cooked Chorizo Sausage and Premoro® Bias Sliced Andouille Sausage Links with black olives, cheddar and pepper jack cheese on a layer of zesty salsa.
Also try adding Hand-Pinched Style® toppings to your pizza, calzones, pasta dishes, sandwiches, appetizers, soups and your premium and signature menu items.
Start with our menu ideas; then add your inspiration to create signature recipes that keep your customers coming back for more.
New Menu Idea | Spicy Chorizo Chili
Hand-Pinched Style® Seasoned Ground Beef and Tezzata® Chorizo Pork Topping simmered with tomato juice, kidney beans, onion, tomato, red pepper, garlic, oregano and cayenne pepper. Garnished with Monterey Jack cheese and lime wedges.
Also try adding Hand-Pinched Style® toppings to your pizza, calzones, pasta dishes, sandwiches, appetizers, soups and your premium and signature menu items.
Start with our menu ideas; then add your inspiration to create signature recipes that keep your customers coming back for more.
Choosing the Right Toppings for Your Pizza, a new white paper from Pizzamarketplace.com and Burke Corporation.
Whether its simple pepperoni, a variety of vegetables or shellfish, offering diners the toppings they want is vital to a pizzeria operator’s success. Knowing what toppings are both popular and cost-effective will help an operator make smart decisions, while learning how to sell those toppings effectively can help increase traffic and revenue. In this guide, discover:
- The latest pizza topping trends
- Easy ways to be green–and save green
- Standardizing topping amounts
- Marketing tips